“Afifi Group” was first founded in 1996 by Dr. Ahmed Afifi in Cairo, Egypt .
The company specializes in the sales, marketing and distribution of imported sports equipment and accessories, together with entertainment products such as gametables.

“Afifi Group” was first established with the aim of introducing home-use sports equipment, in an attempt to make it easier for consumers to lead a healthy life, with sports being an essential part of their every day life that could be practiced at the convenience of their homes.

Afifi Group was the pioneer in establishing this concept in the Egyptian market in the 1990s, when people’s familiarity with sports was practicing it at a gym or in sporting clubs.

The company has grown over the past 20 years to become the exclusive agent of well renowned brands in the sports industry such as “Body Sculpture”, for fitness "Adidas" for martial arts, “TYR” for swimming and "Roberto Sports" for game tables.

The company is committed to provide its customers with the most reliable products of the highest quality, along with the best after sales service .
The company invests in people, believes in value, and has a heart for innovation.

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