Our Story

Founded in 2021, WayUp Sports is Egypt’s first
ecommerce platform specializing in performance-based sports gear. Through
continuous research and sports onboarding, WayUp has developed a dynamic
customer-centered performance-based experience, offering 10,000+ products, for 15+ sports, sourced directly from 70+ local and international authentic brands.





Widening our assortment to include all athletes' needs, across all competition levels, is our top priority!

Our Vision

Aspiring to be the ultimate destination for everything sports; our brand synonymous with trust and quality.

Our Mission

Empowering athletes and enthusiasts of all levels with a dynamic customer centered experience.