Memory Foam or Goga Mat: what do the labels mean?

In photos, every Skechers pair looks comfortable and alike. The difference you will feel sits in one line of the product description: the cushioning name.

• Skechers Memory Foam: a soft insole that shapes to your foot. Most BOBS and Summits pairs use it.
• Air-Cooled Memory Foam: the same soft insole with more airflow. You will see it on Glide-Step, Skech-Lite Pro and Ultra Flex.
• Goga Mat: a high-rebound insole that springs back with each step. It shows up across Go Walk and Go Run.
• ULTRA GO and HYPER BURST: light, responsive cushioning. Skechers calls HYPER BURST ultra-lightweight.

The simple rule: Memory Foam means softness for daily wear. Goga Mat with ULTRA GO or HYPER BURST means more bounce for walking and running.

Which line fits walking, running or a normal day out?

For walking, start with Go Walk, such as Go Walk Flex or Go Walk Max. Most use a Goga Mat insole, and some add ULTRA GO cushioning.

For running, pick from Go Run, such as Go Run Lite or Go Run Consistent, and compare them with other running shoes in the store.

For work and going out, browse Skechers lifestyle shoes from BOBS, Summits, Track and Edgeride. For trails and city streets, choose Hillcrest or Summits AT.

What should you pick for your child?

Kids' styles such as Bounder and Go Run 400 V2 use a hook-and-loop closure, or an adjustable strap over fixed stretch laces. The shoe stays secure, and your child can put it on without tying laces. See all Skechers shoes for kids.

Buying your first Skechers for yourself? Start with Go Walk Flex if you walk a lot each day, or Summits if you want a soft everyday shoe.